Life Insurance Corporation of India is the largest insurance group and investment company in India. It's a state-owned company where Government of India has 100%stake. LIC also funds close to 24.6% of the Indian Government's expenses. It has assets estimated of 1,325,000 crore. It was founded in 1956 with the merger of 245 insurance companies and provident societies. Headquartered in Mumbai, financial and commercial capital of India, the Life Insurance Corporation of India currently has 8 zonal Offices and 113 divisional offices located in different parts of India, around 3500 servicing offices.
About LIC Direct Sales Executive Recruitment 2013
Life Insurance Corporation is announced Notification for Recruitment of 13148 Direct Sales Executive (DSE) vacancies in various regions on Contract Basis, eligible candidates can apply before 7th July 2013 though online.
Post Name : Direct Sales Executive
Total Vacancies: 13148 posts
Zone Wise Vacencies
1 LIC Central Zone -786 Vacencies
2 LIC East Central Zone -1310 Vacencies
3 LIC East Zone -1055 Vacencies
4 LIC North Central Zone - 1122 Vacencies
5 LIC Northern Zone - 2257 Vacencies
6 LIC South Central Zone - 2524 Vacencies
7 LIC Southern Zone - 1844 Vacencies
8 LIC Western Zone - 2250 Vacencies
It is primarily a Marketing job. The DSEs shall be directly responsible for Procuring New Business, Providing Policy Servicing and related jobs from the areas allotted to them. They shall also carry out any other instructions given to them from time to time. For this purpose considerable movements including tours
covering entire area allotted to them are involved.
Educational Qualification
Applicant shall possess the Bachelor’s Degree of a University established in India under a statute. Preference may be given to those applicants who possess a Bachelor Degree or Diploma in Marketing /Management. Good working knowledge of English and also one Regional language preferably local language is desirable.
Knowledge of soft skills such as Power Point / Word / Excel would be additional advantage.
Age Limit
The applicant shall have completed 21 years of age and not more than 35 years of age as on.
Salary of Direct Sales Executive
Direct Sales Executives, on engagement will be paid monthly remuneration, which will be entirely performance based. The quantum is dependent on DSE’s achievement of specific business benchmarks and performance of assigned tasks to the satisfaction of Corporation.
Selection Process
a) Selection will be made on the basis of a written test (if necessary), followed by an Interview of
candidates who qualify in the written test. Written Test (if any) may be held at the centre where
Direct Marketing Unit applied for is located. The written test (if any) will be of Objective Type
covering Sales aptitude, Test of Reasoning, Numerical Ability and General Knowledge. The date and
venue of the written test, if to be conducted, will be communicated to the eligible candidates
through email and also posted on the website www.licindia.in under link “Careers” and then
“ENGAGEMENT OF DIRECT SALES EXECUTIVES”. Candidates are advised to check the site for this
purpose.
b) Interview: Candidates successful in the written test (if conducted) or eligible candidates will be called
for an Interview. The Corporation reserves the right to restrict the number of candidates to be called
for written test and/or interview commensurate with number of Direct Sales Executives to be
engaged and the decision of the Corporation in this regard shall be final. No correspondence will be
entertained in this regard.
c) The selected candidates subject to their being found medically fit by the Medical Examiner authorized
by LIC for the purpose will have to undergo Theoretical training and pass IRDA licensing test for
obtaining a license to procure Life Insurance Business within a maximum period of three months in
maximum three attempts, following which he may be engaged as an apprentice Direct Sales
Executive.
d) As an apprenticeship DSE, the candidate shall have to undergo insurance related training and pass a
test on the same. The apprentice DSE shall be paid a fixed one-time stipend of Rs 3500/- (Rs. Three
thousand five hundred only) as per rules of the Scheme.
e) On successful completion of the apprenticeship and passing the test, the candidate shall be engaged
as a Direct Sales Executive purely on contract basis subject to conditions framed by the Corporation.
f) The selected candidate will be allotted specific area of operation during the period of engagement
based on Business requirements.
How to Apply
Candidates are necessarily required to apply On-line through LIC’s website under the heading “Careers” http://www.licindia.in/careers.htm or CLICK HERE. No other means/mode of applications will be accepted.
Important Dates
Online Registration Starting Date: 17th June 2013
Online Registration Last Date: 07th July 2013
Starting Date for Fee Deposit: 17th June 2013
Last Date for Fee Deposit: 06th June 2013
Important Links
Official link to Notification of LIC Direct Sales Executive Recruitment 2013
Link for Applying Online


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